The repetition of the image of fingerprints and the typography with the short sentence 'i am what i am' creates the idea of identity which could help the brand sell products as it implies that your staying true to yourself by buying products that suit you, which you wouldn't be able to do if you went to another brand.
One of the main subjects being a large image of a famous icon makes this an aspirational advert as it suggests that you can be successful by endorsing in the brands product, just like 50 cent.
The lighting is dark and monotone which is used to force the audience to focus on the details of the image as there are no other distractions. The image being underexposed also catches the audiences eye as it looks mysterious, which would intrigue them to find out more about what is being advertised.
The image of 50 cent is a close up which makes it clear for the audience to see that a popular public figure is proud to be a presenter of the brand, which could encourage people to buy from Reebok.
In the picture of 50 cent he shows a serious expression which mirrors his attitude towards the product, showing that he takes the brand seriously.
The audience for this advert is probably made up of many young people of colour as Serena Williams is also a woman of colour, which Nike may believe gives them somebody to look up to and they can relate to the advert. Although this could be an inspirational to young people, i think the target audience is to people of all ages because the typography 'age is just a number' implies that Nike products are made to suit everyone.
Nike has deliberately made Serena Williams the main subject of this advert as she is a well-known, successful figure. This celebrity endorsement means consumers of the advert might want to buy from Nike over other brands as they want to be as successful and skilled as Serena is.
Nike's choice of using Serena Williams may also have been a way of making their audience and customers aware that they don't discriminate and follow the black lives matter movement. This improves their brand image, helping Nike increase their sales as they have good ethical beliefs find desirable.
The audience for this advert is probably made up of many young people of colour as Serena Williams is also a woman of colour, which Nike may believe gives them somebody to look up to and they can relate to the advert. Although this could be an inspirational to young people, i think the target audience is to people of all ages because the typography 'age is just a number' implies that Nike products are made to suit everyone.
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