Psychographic Group:
Succeeders
Names:
Brian And Isabella
Occupation:
Brian - Owner/CEO of a Stock Exchange Business
Isabella - Owner of a Law Firm
Brian and Isabella are likely to be working in these scenarios due to the fact that they have high aspirations that they have succeeded due to how high their business ethics is, therefore, will likely be at the highest position possible in their career, therefore, having a large amount of income meaning high and expensive lifestyle.
Spare Time:
They will tend to live a very expensive lifestyle, therefore, will likely tend to do quite expensive activities such as playing golf or watching a movie at an art house cinema due to these being highly connected to having an expensive lifestyle. This will not be frequent due to how demanding their work schedule will be meaning whenever possible they will be going to these activities for them to do however will always be on their phones or some form of way to be updated to their respected careers.
Names:
Brian And Isabella
Occupation:
Brian - Owner/CEO of a Stock Exchange Business
Isabella - Owner of a Law Firm
Brian and Isabella are likely to be working in these scenarios due to the fact that they have high aspirations that they have succeeded due to how high their business ethics is, therefore, will likely be at the highest position possible in their career, therefore, having a large amount of income meaning high and expensive lifestyle.
Spare Time:
They will tend to live a very expensive lifestyle, therefore, will likely tend to do quite expensive activities such as playing golf or watching a movie at an art house cinema due to these being highly connected to having an expensive lifestyle. This will not be frequent due to how demanding their work schedule will be meaning whenever possible they will be going to these activities for them to do however will always be on their phones or some form of way to be updated to their respected careers.
Print - What newspapers/magazines does your group read (if any)? Is this on paper or tablet?
The Daily Telegraph on tablet(or any other broadsheet newspaper) as it focuses on stories that come under business and money which they might choose to read as they have a strong work ethic strive to be the very best. It also looks at stories about education and the royal family, linking to their work ethic and the fact that their brand choice is based on prestige.
Broadcast - What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
-The Apprentice as it is about work ethic and organisation and links to being goal orientated. They might also watch 'regular' shows such as reality tv or a series, as it is something for them to watch in their free time and can provide stress relief , which is something succeeders are attracted to.
-They are more likely to have a tv package such as sky rather than freeview as it shows more channels. They are also likely to be able to afford it and would appear more prestige than if they was to have freeview. By having more choice of channels to watch, it also means that Sky has programmes that cater to all of their needs and desires.
E-Media: What technology do they own? What websites do they visit (if any)?
-smartphone, laptop or computer, tablets (etc)
-access social media - see what other people are doing / comparing themselves, trying to be the best.
-online news
-online shopping - buying from brands with good ethics as succeeders are attracted to brands that are 'caring' and 'protective'.
The Daily Telegraph on tablet(or any other broadsheet newspaper) as it focuses on stories that come under business and money which they might choose to read as they have a strong work ethic strive to be the very best. It also looks at stories about education and the royal family, linking to their work ethic and the fact that their brand choice is based on prestige.
Broadcast - What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
-The Apprentice as it is about work ethic and organisation and links to being goal orientated. They might also watch 'regular' shows such as reality tv or a series, as it is something for them to watch in their free time and can provide stress relief , which is something succeeders are attracted to.
-They are more likely to have a tv package such as sky rather than freeview as it shows more channels. They are also likely to be able to afford it and would appear more prestige than if they was to have freeview. By having more choice of channels to watch, it also means that Sky has programmes that cater to all of their needs and desires.
E-Media: What technology do they own? What websites do they visit (if any)?
-smartphone, laptop or computer, tablets (etc)
-access social media - see what other people are doing / comparing themselves, trying to be the best.
-online news
-online shopping - buying from brands with good ethics as succeeders are attracted to brands that are 'caring' and 'protective'.
Which psychographic group do you feel you best fits your lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I think i fit best into the explorer group as i often try to challenge myself. I like to experience things and feel the effects of them and would like to go and adventure more, such as going travelling when i am older. i try to go to new places and try new things as much as i can.
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